![](https://images.prismic.io/mcclennandev/4c3420e2-f890-431f-ab67-897b85c676e2_usarmy-hero.jpg?auto=compress,format)
U.S. Army
We developed a partnership between U.S. Army and Authentic Apparel showcasing Dwayne "The Rock" Johnson for a men's casual apparel line that benefitted military families.
![](https://images.prismic.io/mcclennandev/4c3420e2-f890-431f-ab67-897b85c676e2_usarmy-hero.jpg?auto=compress,format)
![](https://images.prismic.io/mcclennandev/9e7b9d6b-5054-4504-bd89-11ff34e20e75_04_US+Army_02.png?auto=compress,format)
Supporting Service
Consumers wore an inspirational brand that embodied patriotism and diversity, and a portion of purchases went to soldiers and their families.
![](https://images.prismic.io/mcclennandev/09972c42-aac4-40de-a546-39a418b0c992_usarmy-pants+1.png?auto=compress,format&rect=0,18,1104,715&w=1104&h=715)
Building Partnerships
In addition to promoting the brand at events across the US, we secured the first commerce partnership with Zappos using this video.
![](https://images.prismic.io/mcclennandev/63cf834c-338e-4def-8b47-747c42d161d4_Screenshot+2019-10-23+17.33+1.png?auto=compress,format)
Surpassing Goals
PROJECTED
2%
OUTCOME
4%
Consistent growth of Dwayne Johnson's social media presence and the opportunity to support military families led to a conversion-to-sales rate that surpassed sales goals.
![](https://images.prismic.io/mcclennandev/d26d44a7-6250-41d0-aaa6-2b3c935a8e92_ThinkstockPhotos-579753646+%281%29.png?auto=compress,format)
Fighting Hunger
We're proving that social good and profit go hand-and-hand with this food delivery startup in Brazil.